Require Product Manager at Takeda @ Apply Now

Post : Product Manager

Job Description

• Conceptualization of marketing ideas/themes to run campaigns and activities
• Strong implementation of marketing ideas and activities in coordination with the sales team
• Understanding and presenting market requirements for current and future products by conducting market research supported by visits to customers and non-customers.
• Developing and implementing a company-wide go-to-market plan, working with all departments for execution and conducting periodic reviews measuring engagement/activities and business output
• Design and implement activities along with Medical Affairs for KOL advocacy  to drive awareness and brand salience
• Driving digital marketing campaigns like email/teasers/online marketing and use of Vablet for promotion
• Market understanding and competitive intelligence for hemophilia products
• Drive training agenda internally for the sales team along with Medical Affairs
• Brand performance analytics, TC/Patient data and reporting on Key Projects to Global
• Nww product launch marketing plan, strategy and budgets
• Formulating & implementing business strategies for segmentation, targeting & positioning of products in entire Hematology franchise. (Roughly 60 million USD growing at 25% CAGR for past 5-6 years).
• Launching and monitoring performance of new products & recommending marketing initiatives for the same; Formulating proper combination of various marketing tools & product mix. Develop P5 Marketing plans, Overall Marketing Strategy for portfolios and products, Marketing Communication plan, Budgeting/ financial planning in order to deliver Sales Targets and Operating Profit.
• Drive Launch Readiness/ launch plans for new planned products for India (90%) and other South Asia markets as applicable.
• Pre-launch market research, Launch Plan, pre-launch activities, post-launch activities and sales tracking.
• Drive monthly forecasting and planning, pricing strategies, budgeting/ financial planning and agency management with quarterly reviews.
• Drive Long Range planning for portfolios and business case approvals from India launch for current and pipeline products.
• Coordinating marketing activities with sales team so as to increasing market shares of key products
• Responsible for Marketing Communications for India which involves local implementation of marketing messages, materials and training
• Identify and engage national level KOLs for current and future range of businesses. Manage relations with NGOs and other stakeholders’ especially local level groups as per business needs.
• Support delivering Sales Targets and Operating Profit
• Develop KOL & stakeholders management and engagement plans
• New account planning and new indication inclusion.
• Develop and design collaterals, other promotional inputs/content for HCP/Patient education on therapy, standards of care, right dosing and other key brand messages etc
• Drive Business analytics /market research and Competitor Intelligence

Additional Information
Qualification : M.Pharm, B.Pharm, M.Sc
Location : Gurgaon, Haryana
Job ID : SR0034112
Industry Type : Pharma
End Date : 10th April, 2019