Post : Associate Manager Marketing
Job Description
Operational Excellence
• Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.
• Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.
• Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Effective management of promotional budgets for brand.
• Work in close partnership with marketing, medical and all important stakeholder external partners to launch and drive M&S programs.
• Market research
• Key input into all marketing agency selection and liaison with them to deliver initiatives for brand
Operational Excellence
• Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.
• Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.
• Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
• Effective management of promotional budgets for brand.
• Work in close partnership with marketing, medical and all important stakeholder external partners to launch and drive M&S programs.
• Market research
• Key input into all marketing agency selection and liaison with them to deliver initiatives for brand
Leading for Performance
• Delivery of sales targets
• Design, Development, Execution and Monitoring of Brand Campaigns
• Full accountability for brand and delivery of all programs related to it.
• Delivery of sales targets
• Design, Development, Execution and Monitoring of Brand Campaigns
• Full accountability for brand and delivery of all programs related to it.
Customers at the Centre of the Strategy
• Understanding and use of marketing principles and processes to deliver to customer needs
• Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution, Feedback Mechanism
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Understanding and use of marketing principles and processes to deliver to customer needs
• Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution, Feedback Mechanism
• Disease and market understanding to develop customer insights through appropriate techniques/tools
People at the Heart of the Business
• Support sales team to drive sales – work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
• Cross-functional interaction: work with Medical, Regulatory, SFE, Operations and other functions to launch marketing and sales programs.
• Support sales team to drive sales – work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals
• Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.
• Cross-functional interaction: work with Medical, Regulatory, SFE, Operations and other functions to launch marketing and sales programs.
KEY COMPETENCIES REQUIREMENTS:
Managerial:
• Strategic thinking
• Analytical skills
• Hands on execution skills
• Market Research
• Worked with agencies - PR/ Advertising
• Knowledge about marketing process and planning tools
• Experience in designing and executing communication strategies
Managerial:
• Strategic thinking
• Analytical skills
• Hands on execution skills
• Market Research
• Worked with agencies - PR/ Advertising
• Knowledge about marketing process and planning tools
• Experience in designing and executing communication strategies
Behavioral:
• Excellent Communication and Interpersonal skills
• Computer Proficiency
• Commercially astute, with strong organizational and prioritizing skills, and the ability to succeed in a highly results-driven environment
• Ability to work in a complex and constantly evolving environment
• Passionate and able to work and deliver against short deadlines
• Ability to listen and engage
• All round standards of professionalism and integ
• Excellent Communication and Interpersonal skills
• Computer Proficiency
• Commercially astute, with strong organizational and prioritizing skills, and the ability to succeed in a highly results-driven environment
• Ability to work in a complex and constantly evolving environment
• Passionate and able to work and deliver against short deadlines
• Ability to listen and engage
• All round standards of professionalism and integ
Candidate Profile
• B. Pharm / B.Sc and MBA Marketing from reputed Institute.
• Min of 3-5 years experience in Brand Management. The person should have experience and/or exposure to ethical brand management
• Exposure to Diagnostic and Targeted therapy segment will be added advantage
• Prior sales experience or experience in launching brands will be an added advantage though not a necessity
• Min of 3-5 years experience in Brand Management. The person should have experience and/or exposure to ethical brand management
• Exposure to Diagnostic and Targeted therapy segment will be added advantage
• Prior sales experience or experience in launching brands will be an added advantage though not a necessity
Additional Information:
Experience : 3 to 5 yrs
Industry Type : Pharma
Education : B.Pharm, B.Sc, MBA
Department : Allergopharma
Location : Mumbai
Experience : 3 to 5 yrs
Industry Type : Pharma
Education : B.Pharm, B.Sc, MBA
Department : Allergopharma
Location : Mumbai
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